is an inspirational teacher and coach who captivates her
- Catherine Allan,
on time-tested journalistic tools and techniques that teach your
employees how to make their
communications flow. That
means letters that get read, documents that are easy to
understand, and papers that persuade. Whether
sales letters or e-mail, newsletters or reports,
how to make them come alive.
For individuals, one-on-one coaching uses the same techniques--and delivers the same
Each seminar is
customized for your needs. If your employees write more
proposals than reports, more e-mail than letters, that's what
we'll focus on. Students work on real-life examples so they can go
seamlessly from seminar lessons to everyday practices.
time to time, almost everyone needs a refresher course on how to
write well, while some have never grasped good writing
techniques. According to a recent
Seattle Post-Intelligencer article, the Millennials—those
born between 1981 and 1999—are particularly unprepared. It
seems that the technology (especially spell- and grammar-check)
has made them “less familiar with writing and math skills than
employers once took for granted" and “lacking … basic literary
skills.” And according to a recent report from
National Commission on Writing for America’s Families, Schools,
and Colleges, only one-third or fewer of new employees "possess
writing skills that companies value."
Too often today, our
writing is like the literary equivalent of fast
food: slapped together, full of fat, and hard to digest. But
when your employees learn and apply journalistic tools and
techniques to their writing, they will know how to organize
information creatively (no tedious outlines!); cut the fat
(editing tips and tricks); and write in a clear, conversational
style that makes people want to read your documents. Finally,
they’ll learn to write endings that keep your message in mind
long after it's been read.
to write like a pro—from a pro
I bring 25 years of journalism experience to my seminars. I’ve
written scores of brochures, newsletters, and other marketing
collateral for national companies and organizations such as
DuPont, Georgia Institute of Technology, Software Solutions, and
Investment Training Institute. I’ve authored three books, and
I’m published in dozens of newspapers and magazines, including
Seattle Post-Intelligencer, Atlanta Journal-Constitution,
Charlotte Observer, Law & Politics, Association
Management, Restaurants USA, Southern Living and
Washingtonian, as well as online at washingtonpost.com and
the results you need
Whether you need sales letters or e-mail, newsletters or
reports, or any other corporate collateral, your employees will
learn how to make them come alive. Call today to discuss how
these seminars can help you enjoy improved marketing materials,
business correspondence and company image.
Writing Know-How: Five things
to know before you begin.
- Know your
office protocol - play by the rules.
- Know your
audience - use the right tone.
- Know your
purpose - stay focused.
- Know your
subject - cover all the facts.
limitations - use the right format.
Six Cs of
Strong Communication: Good writing is:
(edit and edit again)
(organized and edited)
Essentials of Structure
pyramid for organization
lead to grab readers’ attention
middle full of facts
of sentence structures
Tips for Effective E-mail
with an interesting subject line
tone professional—not too casual
Use a standard
Get to the point!
easy to read
Adopt the 10% rule
ending with impact
wording 6. Dangling participles
Cacophony of voices
Nonparallel structure 8.
Let's all agree
language 9. More punctuation
Embarrassing Errors—and how to avoid them
Well 6. Who & Whom
Their & They're
Who & That
8. Further & Farther
Which 9. Fewer & Less
Its 10. Affect & Effect
Easy Ways to Write Stronger and Faster
Read voraciously 7.
Take a walk
Brain dump 8. Proof for goofs
Write to the reader 9. Pages easy to
Cut & Paste 10. Read aloud for flow
Plug in transitions 11.
Sleep on it